We provide cutting-edge data, direct marketing, retention and digital merchandising services.

Drivers' Circle

Database Management

Database aggregation and one-customer-view
  • Historic DMS, ongoing transactional DMS, prospect & financial data aggregation
  • Intelligent data matching, cleaning & one-customer-view
  • Segmentation, reporting & analysis
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Direct Marketing

Personalised and segmented direct marketing
  • Email, SMS & phone
  • Full service from concept to execution
  • In-house design and coding
  • CI compliant & responsive communication
  • Reply, lead and opt-out management
  • Live LMS or 3rd party LMS integrations
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Outbound Contact Centre & CSI Follow-up

130 seat call centre in Cape Town, South Africa
  • Outbound lead generation, data cleansing & CSI follow-up
  • Live cases & lead escalations
  • Live online reporting
  • Measurable results
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Sales Events

Innovative event management to drive footfall and conversations
  • Multichannel communication process
  • Personalised and targeted messaging
  • Measurable results
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Connecting leads directly to salespeople
  • Automated dialling and recording of conversations
  • Intelligent lead routing
  • Live online reporting
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Customer4Life Retention

Improve retention and customer engagement
  • Multichannel communication via email, SMS & phone
  • Phase communication to drive warranty, service and maintenance plan extension
  • Follow-up of vehicle anniversaries and customer birthdays
  • Precise ROI tracking
  • Live LMS or 3rd party LMS integrations
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Digital merchandising, interactive 360° Spins and digital studios
  • Comprehensive photography, interactive 360° Spin & video platform
  • Used in 1,600 dealers worldwide
  • Reducing time spent merchandising vehicles & increasing engagement
  • Cutting edge digital studio & 360° Spin technology
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New Car Deals

New vehicle brokerage service supporting all OEMs
  • High-quality new vehicle leads
  • Low cost per conversion
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Used Car Deals

Used vehicle marketplace
  • Simple integration
  • Low cost per conversion
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We Buy Your Car

Vehicle buying platform
  • Immediate offers to customers
  • Intelligent routing of leads by brand and region
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